A method of enhancing a content feed is disclosed. The method can receiving first viewing data associated with a first automatic content recognition (ACR) event and second viewing data associated with a second ACR event, where the first ACR event is received from a first client device that employs a first ACR technology, and the second ACR event is received from a second client device that employs a second ACR technology that is different than the first ACR technology. The method can also include normalizing the first viewing data and the second viewing data into a common format. The method can further include aggregating the first viewing data and the second viewing data to obtain an aggregated viewing data report. The method can further include storing, in a viewing database, the aggregated viewing data report.