Method, apparatus, and computer program product example embodiments enable wireless communication devices to advertise wireless communication connections in an improved manner. In example embodiments, a method is disclosed for creating, at an apparatus, operating parameters for a wireless data channel connection and descriptive information regarding content available on the wireless data channel connection; transmitting, by the apparatus, one or more non-connectable undirected wireless advertising channel messages indicating presence of the wireless data channel connection, the operating parameters associated with the wireless data channel connection, and the descriptive information regarding the content available on the wireless data channel connection; and transmitting, by the apparatus, information on the wireless data channel connection according to the operating parameters, including the content.