System(s) and method(s) are provided for prioritizing protocol messages received at a server. A client generates a request message and incorporates a data unit therein in order to indicate type of service application that triggered generation of the request message. The client conveys the request message to a server configured to respond to the request message. To supply data in response to the message request, the server prioritizes the request message based at least on the data unit that conveys the type of service application. The server can assign a set of request messages to a group of scheduling queues based at least on ranking of the type of service associated with at least one request message in the set of request messages. Based on performance conditions, the server also can reject one or more request messages according to the ranking.