The present invention relates to a mobile terminal including an input unit; a communication unit; a location information unit configured to obtain location information related to the mobile terminal; and a controller configured to: receive a message and a recipient through the input unit, determine a location information transfer mode set for the recipient, receive a message transfer command through the input unit, transfer the message with the location information to the recipient through the communication unit in response to the message transfer command, when the location information transfer mode is a first transfer mode, and transfer the message without the location information to the recipient through the communication unit in response to the message transfer command, when the location information transfer mode set to the recipient is a second transfer mode.