Generating and using a device-type specific preferred public land mobile network (PLMN) list for roaming PLMN selection. Wireless devices sharing one or more common characteristics may be tasked with collecting roaming PLMN selection data. That data may be collected and used to generate a preferred PLMN list specific to wireless devices sharing those common characteristics. The preferred PLMN list may be distributed to wireless devices sharing those common characteristics, which may then use it in conjunction with roaming PLMN selection.