An apparatus for singulating products supplied in bulk, such as, for instance, fruits, potatoes, or eggs, more particularly for unround products, for instance pears or sweet peppers, comprising:an endless conveyor which extends in a transport direction (T), wherein the conveyor is provided with at least one row, extending in the transport direction, of carriers (1a; 101a) configured such that between each two successive carriers in the row a transport position for a product is formed, wherein each carrier comprises at least one roller (4; 104), arranged on a respective axis of rotation (5a, 5b; 105); wherein at least one of said rollers (4; 104) includes at least a first roller-section (21; 121) and an adjacent second roller-section (22; 122) having mutually different product engagement properties, wherein at least two successive carriers in a said row of carriers include respective rollers that each include at least a first (21; 121) and a second roller section (22; 122), wherein the second roller sections (22; 122) of the at least two successive carriers are located at mutually different axial positions.