Operating a display of a user equipment. The present invention relates to a method for operating a display (2) of a user equipment (1). The display (2) is configured to display an object (50). A permission is assigned to the object (50), which defines an allowance for a person (11-13) to view the object (50). According to the method, a gaze position (63) of a person (12) looking at the display (2) is determined, which defines a position on the display (2) at which the person (12) is looking. A distance between the gaze position (63) and a position of the object (50) is determined and furthermore, it is determined, if the person (12) is allowed to view the object based on the permission assigned to the object (50). If the person (12) is not allowed to view the object (50), the object (50) is concealed depending on the determined distance between the gaze position (63) and the position of the object (50).