Methods, apparatuses, and computer-readable media for a wireless communication device switching between lower energy and higher energy wireless communication techniques are disclosed. The wireless communication device includes processing circuitry to: receive a packet in accordance with a lower energy wireless peer-to-peer (P2P) network communication technique from a service provider wireless device, wherein the packet indicates one or more services provided by the service provider wireless device. The processing circuitry may be further to: determine to switch to a higher energy wireless P2P communication technique to communicate with the service provider wireless device based on a determination that a target service is provided by the service provider wireless device. The processing circuitry may be further to: perform a connectivity setup with the provider wireless device to use the target service in accordance with the higher energy wireless P2P communication technique.