Systems, methods, and devices of the various embodiments enable the use of a broadcast bearer (such as a Multimedia Broadcast Multicast Service (“MBMS”) bearer), unicast bearer, or both a unicast bearer and a broadcast bearer to deliver content to a receiver device. In various embodiments, network policy governing delivery of one or more service or one or more classes of services via a unicast bearer and a broadcast bearer may be provided to one or more devices in the network. In various embodiments, network policy may be applied to the unicast or broadcast delivery selections of a service to control use of a unicast bearer and/or the broadcast bearer to provision the service.