An apparatus and method for modifying a psychophysiological state of a subject include detecting a psychophysiological measure of the subject; processing the detected physiological measure so as to provide a signal indicative of a psychophysiological state of the subject; and outputting at least one of an audio stimulus, visual stimulus, haptic stimulus, temperature stimulus and scent stimulus to the subject. The output stimulus may be derived from an audio-visual data signal provided to the apparatus. Further, the output stimulus is adjusting in real time based on the signal indicative of a psychophysiological state of the subject.