A computerized method includes receiving, at an online wagering game establishment and from a number of persons, a link that comprises a request to play an electronic scratch card. The method includes presenting for play the electronic scratch card to the number of persons. The method includes dynamically assigning by the online wagering game establishment, results of the play of the electronic scratch card by the number of players, wherein the results comprise at least one of a loss or a win. The win comprises a bonus monetary amount. The bonus monetary amount is usable within the online wagering game establishment and non-usable external to the online wagering game establishment. The method includes outputting the results of the play of the electronic scratch card to the number of persons.