A makeup assisting apparatus includes an image acquirer that acquires a face image, a facial part acquirer that acquires a face portion area from the image, a facial makeup selector that selects facial makeup for each of the facial parts, the facial makeup comprising a way of applying the facial makeup, a skin condition acquirer that acquires a skin condition of the face and a skin correction makeup selector that selects skin correction makeup or skin care based on the skin condition, the skin correction makeup being a way of applying the skin correction makeup, and the skin care being a way of applying basic skin care. A makeup presenter presents, to a user, the selected facial makeup in association with a corresponding area of the portion of the face and presents the selected skin correction makeup or skin care.