The present disclosure describes technology, which can be implemented as a method, apparatus, and/or computer software embodied in a computer-readable medium, and which, among other things, be used to create custom feedback patterns in response to user input, for example, in response to the user inputting a desired pattern of tactile events detected on a mobile device. For example, one or more aspects of the subject matter described in this disclosure can be embodied in one or more methods that include receiving tactile input from a user of an electronic device specifying a custom feedback pattern, in concert with receiving tactile input, providing feedback to the user corresponding to the received tactile input, and storing the specified custom feedback pattern for use by the electronic device to actuate feedback signaling a predetermined notification event.