Systems and methods for the automated generation of QR codes with embedded images therein are provided. The QR code has an active, machine-readable portion and a background portion. An example system comprises an image identification module to identify a human-readable image. A primitive creation module generates a primitive QR code. The primitive QR code comprises a machine-readable QR code having the image embedded in the QR code. An overlay interface module generates an intermediate QR code by modifying the active portion of the QR code using a first modification and modifying the background portion using a second modification.