Systems and methods are provided for suggesting actions for entities discovered in content on a mobile device. An example method can include running a mobile device emulator with a deep-link for a mobile application, determining a main entity for the deep link, mapping the main entity to the deep link, storing the mapping of the main entity to the deep link in a memory, and providing the mapping to a mobile device, the mapping enabling a user of the mobile device to select the deep link when the main entity is displayed on a screen of the mobile device. Another example method can include identifying at least one entity in content generated by a mobile application, identifying an action mapped to the at least one entity, the action representing a deep link into a second mobile application, and providing a control to initiate the action for the entity.