An exemplary aspect relates an emergency response system and associated technologies. More specifically, an exemplary aspect relates to first responder and associated equipment access to one or more communications systems at, for example, an emergent event(s). Still another aspect relates to access point authentication and management for certain class(es) of personnel optionally based on location information. Yet another aspect related to providing specific information based on location. One illustrative example is providing advertising information based on a location relative to an access point(s). Another example, is providing or limiting access to information on the back side of a firewall based on a device's location relative to an access point(s). Yet another example is dynamically modifying an authentication/login page to an access point based, for example, on a location.