A method and device for selectively securing records in a Near Field Communication Data Exchange Format (NDEF) message in a Near Field Communication (NFC) device are provided. The method includes generating a record by setting a first field to ‘0’ and setting a second field to a predefined value, wherein the record indicates a beginning of at least one record to be secured in the NDEF message; and placing the record in the NDEF message, wherein, at least one record preceding the record is unsecured and at least one record following the record is secured.