To provide a pneumatic tire that can prevent reflective material from falling off and can maintain visibility and fashionability based on the reflective material over a long period of time when providing a decorative portion decorated with a reflective material in a tire side wall and a method for manufacturing the same. The pneumatic tire of the present technology is a pneumatic tire including a decorative portion in a tire side wall decorated with a reflective material, wherein at least one recess is formed in the decorative portion and the reflective material is adhered within the recess.