A system for adjusting a heads-up display (HUD) is disclosed herein. The system includes a forward looking light sensor receiver to logarithmically receive a first light information from a forward looking light sensor; and an adjuster to adjust a luminance of the HUD based on the first light information. A method or process may be employed in a similar fashion. The adjuster may be implemented by employing a lookup table, or by employing analog values to perform a transformation relied upon for the adjustment.