The embodiment of the present disclosure provides transparent display system and vehicle equipment provided with the same. The transparent display system may comprise: a transparent display unit positioned between user's eyes and an external light source; a position determination unit for the user's eyes configured to determine a position of user's eyes; a position determination unit for the light source configured to determine a position of the external light source; a projective coordinate calculation unit configured to calculate coordinate distribution of a projective area based on the position of the user's eyes and the position of the external light source, the projective area being a region through which the user watches and suffers from blaring so as to be shielded; and a control unit configured to generate a display control signal based on the coordinate distribution information of the projective area; the shielding is along the viewing direction of the user so as to display based on the display control signal to implement appropriate shielding in the projective area.