The present invention provides a webpage display method, device, browser and user terminal. The method comprises: after a zooming operation performed by the user on a webpage currently being browsed, recording a mapping relationship between a webpage identifier of the webpage and a zoom ratio of the zooming operation; upon detecting that a webpage requested by the user for browsing matches the webpage identifier, retrieving the recorded zoom ratio corresponding to the webpage identifier; and zooming a size of the webpage requested by the user and displaying the webpage. The technical solution achieves the objective of automatically zooming the webpage to a size suitable for the user's browsing, avoiding the extra zooming operation by the user and improving the user experience of webpage browsing.