A content management method and apparatus is provided for conveniently and efficiently classifying and filtering contents stored in at least one digital device. A contents management method may include displaying, when a digital device is connected, graphical user interface (GUI) objects representing the digital devices and contents stored in the digital devices, and setting keywords for classifying the contents in response to events triggered by user behaviors in association with at least one of the GUI objects. The method may also include displaying the GUI objects representative of the contents classified by using the keywords.