A method and apparatus for managing a subscription to a plurality of content providers and the irretrievably referring users to an interface of the content provider to directly consume media programs provided by the content providers is disclosed. The method irretrievably passes users to content providers so that the user can view media programs from those content providers using the content provider's application, while providing a central source for users to locate media programs available from a plurality of content providers and to subscribe for access to such media programs. This construct permits content providers to retain control over the user viewing experience and to encourage the user to view further media programs from the same content provider.