A tennis racket fitting method according to the present invention comprises: a first step of preparing a plurality of test tennis rackets, at least one type of racket property that influences swing for hitting a ball being defined for each of the test tennis rackets; a second step of causing a reference tennis racket to be swung at least one time by a user in order to hit a tennis ball, and acquiring a measured value by measuring transition in at least one of the position, the velocity, the acceleration, and the angular velocity of the reference tennis racket in at least a portion of an interval from when the swing starts until when the swing ends; a third step of calculating at least one evaluation indicator to be an evaluation of the swing of the reference tennis racket based on the measured value; and a fourth step of, based on the racket property, selecting a tennis racket that can improve at least one evaluation indicator from among the test tennis rackets.