Determining of still/movement may be performed with reference to quantization noise of a first section to which a first pixel belongs, and for different results of determining of whether the first pixel is in a movement area or a still area, different frame difference thresholds applicable to the movement area and the still area are separately set, and different frame difference calculation manners are used, different blending coefficients applicable to the movement area and the still area are selected according to the different frame difference thresholds applicable to the movement area and the still area and the frame difference calculation manners, and a noise reduction blending manner is selected according to the different blending coefficients applicable to the movement area and the still area, the frame difference calculation manners, and a pixel value of the first pixel in a current frame.