A method for driving a reflective LCD panel is provided. The driving method includes following steps: the reflective LCD panel is driven by a driving signal with alternate positive and negative polarities, wherein the driving signal has positive polarity for a first driving duration and the driving signal has negative polarity for a second driving duration; a color beam is provided to irradiate the reflective LCD panel during a partial time period of the first driving duration; and the color beam is provided to irradiate the reflective LCD panel during a partial time period of the second driving duration.