A fishing lure and method of casting are disclosed. In one aspect, a lure assembly includes a fishing hook having an eyelet and a bend separated by a shank, the bend terminating at a point separated from the shank by a gape. The lure assembly further includes a hook appurtenance attached to the fishing hook and positioned past the bend generally aligned with the shank of the fishing hook. The hook appurtenance includes an ergonomic mass forming a resilient structure for gripping by a person, the ergonomic mass having a size smaller than a gape of the hook to avoid interfering with operation of the fishing hook.