A bowling aiming apparatus, configured to be used with a bowling lane, includes a frame and a target suspended from the frame. The frame includes two legs which lie parallel to one another within opposite troughs of the bowling lane and extend along a longitudinal direction of the troughs. The frame further includes two uprights, each coupled to a respective leg, such that the uprights are parallel to one another and perpendicular to the legs. The frame further includes a crossbar assembly coupled to the uprights and arranged perpendicularly to the uprights and perpendicularly to the legs. The crossbar assembly spans a width of the bowling lane. The target is suspended from the crossbar assembly, and is positioned on the crossbar assembly such that at least a portion of the target is arranged in a line of sight of a bowler using the bowling lane.