Equipment for molding and curing a green tire includes a curing mold including a first bead molding ring including a first surface for contacting a radially inner and axially inner surface portion of an annular fixing structure of the green tyre and a first sidewall plate including a second surface for contacting a radially inner and axially outer surface portion of the annular fixing structure. The first bead molding ring is radially extendable from a contracted operating position to an expanded operating position so as to delimit a portion of the annular fixing structure between the first sidewall plate and the first bead molding ring, and the first bead molding ring is translatable towards the first sidewall plate for generating a first squeezing pressure on the annular fixing structure. The equipment further includes an inflatable bladder associated for operation with the curing mold.