A crowd control projectile includes a payload carrier, an incapacitating agent inside the payload carrier, and an activating mechanism for activating the incapacitating agent. The activating mechanism includes a sensor and a timer. The timer delays the activation until a predetermined delay after the sensor senses that the projectile has been launched. Alternatively, the activating mechanism includes a receiver for receiving an activation signal after the projectile has been launched. Preferably, the projectile has the shape of a clay pigeon. A launcher of such a projectile includes a communication mechanism for transmitting a timing signal or an activation signal to the projectile and an arm for launching the projectile by direct contact. To control a crowd, the projectile is launched over the crowd by direct contact with a solid arm and the activating mechanism is used to activate the incapacitating agent when the projectile is above the crowd.