A lens actuating motor is provided. The motor includes a lens unit and an actuator unit including a bobbin configured to fix the lens unit, a coil unit configured to wind an outer side surface of the bobbin, a magnet unit disposed to face the coil unit, a yoke unit configured to fix the magnet unit, and a printed circuit board configured to apply an electrical power source, wherein the bobbin includes a body configured to hold the lens unit, at least two straight line parts formed on an outer side surface of the body, a curved part formed between the straight line parts, and a damping member coated on a side of the magnet unit facing the bobbin.