An electronic timepiece comprises a receiver configured to receive satellite signals containing time information from positioning information satellites; an interface member; a timekeeping reception controller configured to execute a timekeeping reception process in response to a timekeeping reception operation of the interface member; and a positioning reception controller configured to execute a positioning reception process in response to a positioning reception operation of the interface member. The timekeeping reception controller starts the timekeeping reception process if the interface member is operated continuously for a first set time, and continues the timekeeping reception process if operation of the interface member is released before a second set time passes, the second set time being longer than the first set time, and operation switches from the timekeeping reception process to the positioning reception process if the interface member is operated for the second set time.