A power management system 1 is provided with an HEMS 500 connected to an SOFC unit 100 and a load 400. The power management system comprises: a reception unit 510 that acquires power consumption of the load; and a transmission unit 520 that notifies the SOFC unit 100 of pseudo power consumption that is obtained by adding a predetermined offset to the power consumption acquired by the a reception unit 510. The SOFC unit 100 controls power output from the SOFC unit 100 to follow the pseudo power consumption.