Disclosed is an apparatus and method of providing items based on scrolling.An apparatus for processing data of a non-volatile memory according to an aspect of the invention includes a scrolling detecting unit detecting scrolling for one or more items that are displayed on a screen, a screen region control unit dividing the screen into one or more regions according to the detected scrolling, and controlling the sizes of the divided regions, and an item control unit controlling at least one of the sizes and the number of items according to the sizes of the divided regions.