A method and apparatus for controlling content using a graphical object in a mobile terminal are provided, in which the user may create a graphical object on the screen through touch input and easily apply various actions such as copy, delete, move, transfer, attribute change and compress to content items by means of the created graphical object. The content control method includes: detecting a preset touch input; creating a graphical object at a region where the touch input is detected; determining a mode of the created graphical object; linking at least one content item on the screen with the graphical object; and controlling the content item linked therewith depending on the mode of the graphical object. Hence, the user can control a mobile terminal through touch inputs in a more convenient and intuitive manner, increasing user convenience.