Techniques presented herein describe rotating text content rendered on a mobile device to a preferred orientation based on the mobile device orientation and language of the text content. A display tool executing on the mobile device detects an orientation of the mobile device changing from a first orientation to a second orientation. The mobile device currently displays the characters in the text content according to the first orientation. The display tool determines that the text content is written in a specified language. The display tool re-renders the display of the characters in the text content and any accompanying images according to the second orientation.