A method, apparatus, and computer readable storage medium for printing a receipt. Receipt data may be generated at a point-of-sale terminal. At least one value adding message including a graphical image may be automatically selected and dynamic content for the value adding message may be automatically generated. A receipt may be printed by a point-of-sale printer, the receipt including the receipt data, the graphical image, and the dynamic content, wherein the dynamic content is printed in a window embedded within the graphic image.