Embodiments of methods and systems for dynamic messaging are disclosed. A lookup request may be received for a customer. A plurality of eligible campaigns may be determined for the customer. An eligible campaign of the plurality of eligible campaigns may include an available offer for the customer. The available offer may be represented by a compressed filter. The customer may match the compressed filter of the available offer of the plurality of eligible campaigns. The available offer of a campaign may be selected from the plurality of eligible campaigns based on metadata of the plurality of eligible campaigns and campaign history data of the customer. A message associated with the selected offer may be provided. The message may be capable of being presented to the customer.