An approach is provided for providing tag-based content installation. The content manager causes, at least in part, reading of tag information from one or more memory tags, the one or more memory tags compliant with at least one protocol for automated content installation. Next, the content manager processes and/or facilitates a processing of the tag information to determine at least one link to one or more content items. Then, the content manager causes, at least in part, retrieval, installation, or a combination thereof of the one or more content items according to the at least one protocol.