Methods and systems are presented for attracting and engaging a user for a merchant system. A selectable option associated with the merchant system is displayed on a client device associated with a user. An indication of a user selection of the selectable option is received, and a content page is provided to the client device in response to the indication. Customer relationship management (CRM) information associated with the user of the client device is received from a carrier system associated with the client device. A transaction is processed for the user on behalf of the merchant system, based on the CRM information, and data associated with the user and the transaction are output to the merchant system.