Disclosed are examples of apparatus, methods, and computer readable storage media for informing one or more users of social network data such as group data when the data is relevant to the user(s). For example, when one or more keywords are identified as being associated with both a group of an online social network and the user, a communication with information identifying the group data can be generated and provided to a display device accessible by the user. In another example, social network data is associated with an entity of the online social network, and the entity is not being followed by the user. Social network data identified as related to one or more keywords can be provided to a display device in a suitable presentation accessible by the user.