Methods, systems, and computer programs are presented for an online community management system. One method includes an operation for detecting a post on a social network, where the post is associated with an article. The social network has a plurality of entity pages associated with respective entities. Further, the method includes operations for determining a topic of the article based on a content of the article, and for determining whether the topic is associated with a related entity page on the social network. The related entity page is recommended to a user accessing the post when the topic is associated with the related entity page.