A system and method of driving an electrowetting display device including a plurality of sub-pixels are presented. A sub-pixel in the plurality of sub-pixels is determined to be in an open state or a closed state and a target reflectance value is determined for the sub-pixel. For the sub-pixel in the open state, the target reflectance value is determined to be less than a first threshold value, and a reflectance value of the sub-pixel is set to either a minimum reflectance value or the first threshold value. For the sub-pixel in the closed state, the target reflectance value is determined to be less than a second threshold value, and the reflectance of the sub-pixel is set to either the minimum reflectance value or the second threshold value.