A display system includes a display device and an information terminal for communicating with the display device. The information terminal includes a generation unit that generates playback control information that includes information indicating a storing position of playback content data selected from content data stored in a storage part and is used to control playback of the playback content data, and a transmission unit that transmits the playback control information to the display device. The display device includes a display control unit that makes reference to the information indicating the storing position included in the playback control information received from the transmission unit, and plays back the playback content data according to the playback control information.