An example method may involve a device determining a first loudness representation for a playback device based on a first equalization setting applied to a representation of average music. The device may also determine a second loudness representation for the playback device, based on a second equalization setting applied to the representation of average music. The device may also determine a loudness adjustment factor based on the first and second loudness representations, and then causing the playback device to play back media based on the second equalization setting and the determined loudness adjustment factor.