In a computer-implemented method for communicating messages over a social network to members of a virtualization infrastructure, a message comprising a command is received at a first member of a virtualization infrastructure. The message is communicated over a social network from a second member of said virtualization infrastructure, wherein a plurality of members of the virtualization infrastructure are mapped to the social network, such that at least some of the members of the virtualization infrastructure are also members of the social network. The command is executed by the first member of the virtualization infrastructure.