A method of near real-time global geographical IP address automated lookup utilizes an automated system continually performing a plurality of IP address location discovery techniques including traceroute automation, global server triangulation other geo IP discovery techniques and rolling cross checks across the system to build and maintain a global geo IP database with known geo locations of IP addresses. The geo IP database may be utilized to request the geo location of a specific IP address, and if the geo location of the specific IP address is unknown the system attempts to acquire the geo location of the specific IP address using the IP address location discovery techniques.