Verifying a location of a tag is provided. A request for content associated with the tag is received from a client device that scanned the tag. It is determined whether location data was received from the client device. In response to determining that the location data was received from the client device, it is determined whether a current location of the tag is a predefined location for the tag based on the location data received from the client device. In responsive to determining that the current location of the tag is the predefined location for the tag based on the location data received from the client device, the content associated with the tag is sent to the client device.