Content presented in association with a transmitting endpoint is obtained by the transmitting endpoint and transmitted to a receiving endpoint of a videoconference, along with associated information regarding interaction of a presenter with the content at the transmitting side. The receiving endpoint presents the presented content obtained from the transmitting endpoint similar to the presentation format at the transmitting side. Where the original presentation format is not suitable for transmission, a video image of the content in the original presentation format may be transmitted. An intermediate control unit, such as a multipoint control unit, may relay content and associated information between transmitting and receiving endpoints.