An intelligent guiding method and system based on a M2M system are provided. The method includes that when receiving a service request message from an intelligent guiding M2M terminal device, an intelligent guiding M2M platform requests guiding information or a guiding information identifier from an intelligent guiding M2M application according to the location information of the intelligent guiding M2M terminal device; and the intelligent guiding M2M platform sends, to the intelligent guiding M2M terminal device, the guiding information provided by the intelligent guiding M2M application or guiding information that is retrieved according to the guiding information identifier provided by the intelligent guiding M2M application. The M2M technology and the electronic guiding system thus can be effectively combined, and rich guiding services can be provided based on the M2M system.